In my 13+ years as a creative, I've grown comfortable in the language of the client. We talk as a team, speak to pain points and clarify frustrations, honing in on their goals. My knowledge and experience grants the advantage of anticipation and risk-aversion, planning for success but accounting for contingency.
My first gig as a designer was a web design project for a local business. This tiny moment would spark a passion and obsession for all things digital. Thinking tactically, I use UX and UI principles, behavioral science, and constantly stay abreast to the latest innovations and best practices.
My approach to branding and strategy started when I discovered Rory Sutherland and he added the connecting dot of human psychology. As someone who has created their own brands, it's fascinating and invaluable to think from the consumer's point of view. Applying behavioral science principles yields objective design decisions and measurable results.
I see things through to execution. I'm not just the 'big idea' person, I'm also the one to ensure the idea is brought to fruition in the best way possible for its respective audience. I'm first to roll up my sleeves and get involved in the execution, providing confidence, reassurance, and mentorship to my team, while demonstrating trust in the abilities of my players.
