Panasonic Gaming Launch

Social Media

Illustration

Campaigns

Client

Panasonic

Timeline

6 Weeks Initial

Team

Billy Mangino, Anthony Galasso

Tool Stack

Photoshop, Illustrator, Procreate

Agency

Again Interactive

Panasonic came to us to launch their first ever gaming exclusive product, building rapport in an already competitive segment.

With the execution, we aimed to create a deeper connection and focus on camaraderie instead of transactional content. The primary means of connection for this brand would be through social media, namely Instagram. From creative ideation to execution of branded content creation, we led the charge through the campaign’s art direction toward our goal of connecting with gamers.

Making Audio Visual

World of Sound

World of Sound merges vivid illustration with immersive audio to showcase how the Dolby Atmos technology delivered through Soundslayer, transforms sound waves into an all-encompassing sensory experience.

One of the first things to be addressed was how to visualize sound in a digital medium. I proposed to the brand team the idea of creating a cohesive look and feel by creating literal worlds of sound to fill up the space and wrap around the listener – as would the surround sound itself. The more detailed the imagery would be, the more time spent on the post to digest the visuals in full, optimizing not just the reach, but the quality of each impression.

Recognition & Dopamine

Achievement Unlocked

Achievement Unlocked taps into the instant recognition and dopamine hit that players get from unlocking new achievements.

Throughout the gaming experience, there are many tasks and rewards to achieve. The very act of unlocking or earning a reward triggers dopamine which makes gamers feel good. With creative but familiar-looking graphics that provide positive messages in the form of unlocked achievements, gamers associate that feeling of positivity and empowerment with the Panasonic SoundSlayer itself.

We are surrounded

Atmos Sphere

Through Dolby Atmos technology, SoundSlayer is able to envelop listeners with 3D sound coming from all directions. Like being in a sphere of sound.

Dolby Atmos is an extremely impressive value proposition for this new gaming product. It enables gamers to hear enemies or NPCs around them coming from all directions, thus giving them a fair, yet undeniable advantage. By visualizing the Atmos experience as a literal sphere of sound waves, it became easier to understand what Atmos does compared to other audio codecs and formats.

Limited edition, unlimited sound

Square Enix Partnership

Creating the bond between the Dolby Atmos audio experience and Final Fantasy 14 Online gamers.

Panasonic partnered with Square Enix and Final Fantasy XIV Online sound composers to create SoundSlayer’s unique audio array. The limited edition product featured the unique art style of the Final Fantasy universe. The content created for this announcement needed to provide adequate connection to the game’s fanbase, as well as deliver important messaging about exclusive giveaways of the (very) limited edition SoundSlayer.