In the second highest revenue season of the year, we were faced with reduced staff and tremendous pressure to increase revenue amongst waning demand for the once viral product. The solution I proposed was a low effort, high impact campaign based on simple acts of love, messages left for one another to express deep and meaningful connection. With this simplified approach, we required much less resources and time to execute this campaign. I named the campaign Love Notes, and we began developing what would become our second highest performing campaign of the year, second only to Black Friday.

Concept & Branding

Inspired by the little notes my wife and I leave for each other, Love Notes

Emails & Website

In the second highest revenue season of the year, we were faced with reduced staff and tremendous pressure to increase revenue amongst waning demand for the once viral product. The solution I proposed was a low effort, high impact campaign based on simple acts of love, messages left for one another to express deep and meaningful connection. I named the campaign Love Notes, and we began developing what would become our second highest performing campaign of the year, second only to Black Friday.