Contract B2B/DTC Brand Consultant
Is your brand struggling to keep up in a fast-changing market? Are you looking for a way to stand out from the competition, attract the right audience, or rejuvenate your image? My approach is not just about creating catchy slogans or flashy visuals—it’s about deeply understanding your audience, their motivations, and how to connect with them in ways that drive real, measurable growth.
Every successful brand begins with an understanding of what makes its audience tick. I dive into the consumer behavior to help you build stronger, more authentic connections with your customers. By understanding your audience's desires, emotions, and decision-making processes, we develop strategies that resonate on a deeper level—because when people feel understood, they engage, and they advocate. Creativity is only as powerful as the insights that inform it.
My data-driven approach ensures that every initiative isn’t just creative—it’s calculated for success.
With over a decade and a half of experience helping startups and legacy brands optimize for their future, I'm ready to help bring your company's vision to fruition.
How I Help You Achieve Success
I'll take a holistic approach to brand consulting, combining deep market insights, consumer psychology, and creative strategy to help you build a brand that’s relevant, authentic, and primed for growth. My consulting services are fully customized, ensuring that your unique strengths, challenges, and goals are front and center. Looking to grow your market share? Increase revenue? Build long-term brand loyalty? I'll develop a roadmap designed specifically for you.
1. Research & Insights
Understanding your market and audience is the foundation of any successful brand strategy, including: market analysis,
voice of customer research, buyer personas, and competitive analysis.
2. Strategy Development
With insights in hand, we work closely together to craft a brand strategy that drives results, including: identifying brand purpose, mission & values propositions, brand architecture, and growth roadmaps.
3. Creative Direction & Design
I build a bridge between your brand’s strategic direction to harmonize that strategy with how it looks, sounds, and feels to your audience, including: brand messaging & communications, visual identity, and cohesive marketing experience.
I balance creativity with professionalism, delivering campaigns that are bold, innovative, and rooted in your brand’s core values. The process, will be fun and exciting-focused entirely on pursuing new opportunities and finding wins through optimization. Leveraging deep insights into consumer behavior, we'll build connections that go beyond the surface and inspire action. My strategies are known for being based on hard data and real-world results, giving you the confidence that every decision will positively impact your bottom line. I don’t do cookie-cutter solutions. Every plan is built around your unique brand identity, market position, and growth objectives. Your brand already has the potential to reach new heights, we just need to plot it's next evolution.
Whether your business is facing industry disruption, you're seeking new markets, or launching new products, a brand consultant can give you the fresh perspective and data-backed strategies you need to move forward with confidence. If your brand feels outdated or unfocused, or if your growth has plateaued, now is the time to make a change.
If you nodded along to any of these points, let's talk.