My method of leadership is a hands-on collaborative approach - working closely with teams to address pain points, clarify goals, and anticipate obstacles with an emphasis on proactively mitigating risk.
In early 2010, I co-founded an app startup which turned into a career in product design and creative direction. My creative process is known for its objective observations of user behavior, psychology, and empirical data.
My approach to branding and marketing is they are two sides of the same coin. Branding is codifying the human-like persona of a company or product, and guiding it to the hearts and minds of the right consumers. Marketing, is the most effective means of doing so.
With an eye for optimization and passion for teaching - I've mentored individuals to help them find growth in their endeavors - guiding them to prosperity through self-awareness and clarity in goal attainment.
I'm known for my ability to quickly see the connection between several different problems and come up with an efficient solution to remedy them. The key to that is bridging the gaps and silos within departments to identify related pain points and creating an open communication based on trust, understanding and respect while we all work toward a mutually beneficial resolution - the kind of idea multiple departments can rally behind.
Everyone loves a logo quilt.
My work has strengthened audience connections and enhanced customer experiences for the following brands:
(and there's more, you just have to ask)
