My method of leadership is a hands-on collaborative approach - working closely with teams to address pain points, clarify goals, and anticipate obstacles with an emphasis on proactively mitigating risk.
In early 2010, I co-founded an app startup which turned into a career in product design and creative direction. My creative process is known for its implementation of data from user behavior, psychology, and empirical research.
My approach to branding and marketing is this: they are two sides of the same coin. Branding is codifying the human-like persona of a company or product, and guiding it to the hearts and minds of the right consumers. Marketing, is the most effective means of doing so.
With a passion for learning and for teaching and a desire to pay it forward - I've mentored individuals to help them find growth in their professional careers - guiding them to self-improvement with a focus in goal attainment.
...and I'll gladly own that. I'm known for my ability to see the connection between problems and come up with an efficient solution to remedy them. The key to that is creating an open communication within teams, bridging the gap between departments to identify the root cause of interrelated pain points. In creating an environment of trust, understanding and respect, I foster groups to work toward a mutually beneficial resolution - thus empowering individuals to contribute at their highest level.
My work has strengthened audience connections and enhanced customer experiences for the following brands through many agencies and partnerships:
(and there's more, you just have to ask)
"There are VERY few creatives who can wrap their head around a marketing objective and execute both with style and with the level of marketing acumen needed to CRUSH. Billy is one of these few. My favorite moments together were when I could say "I want to express this idea but have no clue where to start" and he'd just whip up a killer creative concept right in front of the team. His ability is truly impressive. I loved working with Billy, seeing his designs come to life, and watching them perform at a very high level. He is agreeable and pleasant to work with. A+ recommendation. Would hire again!"
"Billy is a powerhouse of curiosity and drive, always pushing the boundaries of what’s possible in design and technology. His passion for learning is contagious, and he has a gift for translating complex ideas into strategies that everyone can understand. Beyond his technical and creative skills, he’s a deeply empathetic person who naturally cultivates growth in those around him. It’s rare to meet someone with such a combination of insight, talent, and genuine care for others’ success."
"I had the pleasure of working with Billy at The Adventure Challenge, and he quickly became one of my most trusted collaborators. Billy isn’t just a talented designer; he’s a brilliant marketer with a strategic mind. I leaned on him not only for exceptional design work but also for innovative and cohesive marketing strategies and feedback. Billy has an incredible ability to blend design with marketing insight to drive impactful results. Working with him was a fantastic experience, and I highly recommend him."
"Billy is one of the best leaders I have ever worked with! I reported to him directly as a designer and could not have enjoyed the experience more. He provided ample learning opportunities and constructive and encouraging feedback. I grew a ton as a designer, marketer, and over-all creative while working with him. He allowed me in to his process and extended trust to allow me to take the lead when appropriate. He's a brilliant creative and a great person - I would jump at the opportunity to work with him again!"